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Nitto Privacy Policy

Effective: December 30, 2019


Nitto Tire U.S.A. Inc. and our affiliates ("the Company," "us" or "we") are committed to protecting the privacy and security of your Personal Information.

This privacy policy governs the information we may collect from you or that you may provide when you visit our websites, use mobile applications provided by us ("apps"), or otherwise as described in "When This Privacy Policy Applies" below (our "services") and our practices for collecting, using, maintaining, protecting and disclosing that information.

Please read this privacy policy carefully to understand our policies and practices regarding your information. By accessing or using our services, you agree to this privacy policy. We may change this privacy policy from time to time. Your continued use of our services after we make changes is deemed to be acceptance of those changes, so please check this privacy policy periodically for updates. This privacy policy is not a contract and does not create any legal rights or obligations.

When This Privacy Policy Applies

This privacy policy applies to information we collect:

Information We Collect About You and How We Collect It

We collect Personal Information from and about users of our services. Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user or household. This can include information:

We collect this information:

Information You Provide to Us

The information we collect on or through our services that you provide to us may include:

We also may collect information that you submit to be published or displayed ("posted") on our website(s), or transmitted to other users of our services or to other companies (collectively, "user contributions"). Your user contributions are posted and transmitted to others at your own risk. We cannot control the actions of other users of our services with whom you may choose to share your user contributions.

Information We Collect Automatically

As you navigate through and interact with our services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services. This practice is often called behavioral tracking.

The information we collect automatically helps us to improve our services and to deliver a better and more personalized service, including by enabling us to:

The technologies we use for this automatic data collection may include:

Third-party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, are served by third-party companies, including advertisers, ad networks, ad servers, content providers and application providers. These companies may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our websites. The information they collect may be associated with other Personal Information we collect, and may include information about your online activities over time and across different websites and other online services. We may use this information to provide you with interest-based advertising or other targeted content. You may refuse to accept browser cookies by activating the appropriate setting on your browser or using the cookie management options (the "Do Not Sell My Personal Information" button) we provide on our websites. If you access our services from a new web browser, or clear all cookies from your web browser, we may not be able to access and apply the cookie management preferences you have set. If you do not accept cookies you may be unable to access certain parts of our services.

Advertisers and service providers that perform advertising-related services for us and our partners in connection with our U.S. services may participate in the Digital Advertising Alliance's ("DAA") Self-Regulatory Program for Online Behavioral Advertising. These companies may allow you to exercise certain choices regarding targeted advertising, including in relation to your use of mobile apps. Some of these companies may also be members of the Network Advertising Initiative ("NAI"). You can learn more about the NAI and opt-out options on the NAI's website.

Please be aware that, even if you opt out of certain kinds of targeted advertising, you may continue to receive other types of ads.

We also use Google to understand how people use our services, to improve our services and websites, and to help us display advertisements that may be of interest to you. You can learn more about how Google uses your information here.

Children Under the Age of 16

Our websites and services are not intended for children under 16 years of age. We do not knowingly collect Personal Information from children under 16. If we learn we have collected or received Personal Information from a child under 16, we will delete that information. If you believe we might have collected any information from a child under 16, please contact us at

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

We may also combine and use your information collected from one or more services with other services interactive features, or in reports and analysis, all of which are owned and operated by the Company. We may also use and/or combine information that we collect offline or that we collect or receive from third-party sources to enhance, expand and check the accuracy of other information we collect about you. We may also use your information to contact you about our own and others' goods and services that may be of interest to you.

Disclosure of Your Information

We may disclose aggregated or deidentified information about our users without restriction.

We may disclose Personal Information that we collect or that you provide as described in this privacy policy:

We may also disclose your Personal Information:

Choices About How We Use and Disclose Your Information

You may have choices regarding how we use and disclose your information:

Accessing and Correcting Your Information

You may send us an email at to request access to, correct or delete Personal Information that you have provided to us. In some cases, we may not be able to delete specific information we have collected or may be required to also delete your user account (if applicable). We may not accommodate a request to delete or change information if we believe the change would violate any law or legal requirement, interfere with the Company's ability to provide services or assert or defend its legal interests, or cause the information to be incorrect.

If you delete your user contributions, copies may remain viewable in cached and archived pages, or might have been copied or stored by other users. Please review our Terms of Use.

Information for California Residents

The California Consumer Privacy Act ("CCPA") provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of Personal Information, as well as rights to access and control Personal Information. Certain information we collect may be exempt from the CCPA because it is considered public information (because it is made available by a government entity) or covered by a federal privacy law, such as the Gramm–Leach–Bliley Act, the Health Insurance Portability and Accountability Act, or the Fair Credit Reporting Act.

To the extent that we collect Personal Information that is subject to the CCPA, that information, our practices, and your rights are described below in our California Privacy Notice.

California Privacy Notice:

Right to Information Regarding the Categories of Data Collected, Sold, and Disclosed

You have a right to obtain information regarding the Categories of Personal Information we have collected, sold, or disclosed. This information is provided below.

Right to Access Information

You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collected it, and the third parties and service providers with whom we shared it. To protect our customers' Personal Information, we are required to verify your identify before we can act on your request.

Right to Request Deletion of Information

You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our customers' Personal Information, we are required to verify your identify before we can act on your request. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Right to Information Regarding Participation in Data Sharing for Financial Incentives

You have the right to be free from discrimination based on your exercise of your CCPA rights. We may run promotions from time to time whereby we incentivize a consumer to share certain pieces of information with us; for example, we may offer a one-time discount if consumers sign up for our email marketing list. Participation in these incentives is voluntary, and you may opt out of the data sharing at any time.

Right to Opt Out of Sale of Personal Information to Third Parties

You have the right to opt out of any sale of data by the Company to third parties. To exercise this right, please visit our "Do Not Sell My Personal Information" webpage. Please note that your right to opt out does not apply to our sharing of data with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the data only for that function.

Right to Information about Certain Third-Party Disclosures

Residents of the State of California also have the right to request information regarding third parties to whom the Company has disclosed certain categories of Personal Information during the preceding year for the third parties' direct marketing purposes.

How to Submit a Request

You may submit a request to exercise your rights by either:

(1) Filling out the relevant Consumer Data Request Forms available below:

  1. Access Information
  2. Delete Information
  3. Opt Out of the Sale of Personal Information.

(2) By calling us at 1-855-327-8805.

Notice of California Consumer Data Collection and Sharing Practices.

The following is a description of our data collection practices, including the information we collect, the sources of that information, the purposes for which we collect information, and whether we disclose that information to external parties. We may use any and all of the information for any of the purposes described in this privacy policy, unless limitations are listed. The categories we use to describe the information are those enumerated in the CCPA.

We may share any of the above-listed information with service providers, which are external parties that we engage for business purposes and are restricted from using Personal Information for any purpose that is not related to our engagement. The categories of service providers with whom we share information and the services they provide are:

We also sell some information to third parties. A company may be considered a third party either because the purpose of sharing is not an enumerated business purpose under California law, or because our contract does not restrict them from using Personal Information for other purposes. To "sell" data means to disclose it to a third party for monetary or other benefit. The data that we sell is as follows:

We may also disclose information to other external parties who are not listed here when required by law or to protect the Company or other persons, as described in this privacy policy. For example, we may share Personal Information with public safety and/or regulatory authorities.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of websites, such as message boards. The information you share in public areas may be viewed by any user.

How Long Do We Keep Your Information?

The Company and its service providers may retain information (including your profile information) for a commercially reasonable time for backup, archival and/or audit purposes. If you have any questions, please contact us directly at

Governing Law

Our services and websites are produced and published in the United States. We attempt to protect the Personal Information of all users of our services and we attempt to comply with local data protection and consumer rights laws to the extent they may apply to the Company's services, but our services are located and targeted to United States residents and our policies are directed at compliance with United States laws. If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located or you do not want your Personal Information governed by United States law, you should not submit your Personal Information to us.

How Can We Transfer Your Personal Information?

Your information collected through the services will be stored and processed in the United States. The Company and its service providers may transfer information that we collect about you, including Personal Information, across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the United States or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. Wherever your Personal Information is transferred, stored or processed by the Company, we will take commercially reasonable steps to safeguard your Personal Information. By registering for and/or using the services you consent to the transfer of information to the United States or to any other country in which the Company or its service providers maintain facilities and the use and disclosure of information about you as described in this privacy policy.

Changes to Our Privacy Policy

We reserve the right to revise this privacy policy at any time for any reason in our sole discretion by posting an updated privacy policy without advance notice to you. Such revisions shall be effective upon the date specified in the updated privacy policy, and if you use the services after such revisions become effective it will signify your agreement to be bound by the changes. We encourage you to check this privacy policy and our Terms of Use often for updates.

Contact Information

If you have questions or comments about this privacy policy or if you do not understand any information about how we collect, maintain, use or share your Personal Information, you may contact us directly by sending an email to For all requests, please include your name, street address, city, state, zip code and email address (your street address is not required if you wish to receive a response to your request via email), include the name and URL (if applicable) of the website, application or other interactive service, indicate your preference on how our response to your request should be sent (email or postal mail) and include the description "Privacy Request" in the subject of the email. We shall not accept requests via postal mail or facsimile. We are not responsible for notices that are not labeled or sent properly, and may not be able to respond if you do not provide complete information.


The Company is committed to high standards of ethical and legal business conduct with emphasis on open and transparent communication. The Company expects employees and business partners to report known or suspected misconduct involving the Company, its employees, customers and/or vendors, even if they are not involved with the misconduct itself. The Company can only do something about misconduct if it knows about it.

When concerns about integrity arise, we encourage employees to go to their supervisors, local Human Resources managers or in-house counsel. If their integrity concerns are not resolved, or they do not feel comfortable discussing them with anyone within the company, they can report their concern by phone to the Compliance and Ethics Hotline. Employees can find additional information on how to report integrity concerns in the Company's Compliance and Ethics Hotline Policy.

The Company's suppliers, contractors and other business partners can also report any business misconduct and ethics concerns via the Compliance and Ethics Hotline.

The Compliance and Ethics Hotline is managed by a third-party company and is available 24 hours a day, seven days a week. Anonymous reports may be made.

The Company investigates all Hotline reports and is committed to maintaining confidentiality to the maximum extent possible. The Company strictly prohibits retaliation against anyone who makes a good faith report.

Compliance and Ethics Hotline - Call Toll Free: (844) 465-0371


Phishing & Other Suspicious Emails

WARNING: Fraudulent Email Scam. Our parent company, Toyo Tire Corporation, has learned that its company name and/or those of its executives have been used in connection with email phishing scams. Such scams are intended to deceive or defraud by enticing recipients to provide sensitive information.

Reporting Suspected Phishing Attempts and Other Suspicious Emails. If you receive or have received such unsolicited email communications, please notify us immediately at Do not respond to these emails or communicate with the sender, and do not provide the sender with any personal or financial information. Also, do not click on any links included in the emails, or the attachments, as doing so may result in malware or a virus being loaded on the recipient's computer.

Protect the Security of Your Personal Information. Email scams and other internet security risks are not uncommon and we recommend that you take steps to protect the security of your Personal Information and technology devices.